May 1, 2022

How 2Baba Made His Third Classic album "The Unstoppable International Edition"

How 2Baba Made His Third Classic album "The Unstoppable International Edition"

In 2009, 2Baba (formerly known as 2face Idibia) released his third solo album, “The Unstoppable”, to heavy criticism and bad reviews.

Why? 

First of all, the album was considered too long (one hour, fifteen minutes). Then, some of the songs came with immediate controversy (copyright claim of ‘Jungle don mature’, R Kelly feature wasn’t organic initially advertised). There was also his personal life overshadowing his music.

For the first time in 2Baba’s decade-long career, his fans and the general public turned their back on him and his music. It was his first attempt at releasing after parting ways with his former record label, Kennis Music, and the outcome wasn’t perceived as successful.

2Baba’s iced-out reality didn’t last for long as he repackaged the album and released it as a new body of work, branding it as the international edition.

What made it work? Three new records, new management, and some good old PR to refocus the attention from his personal drama to the music.

“The Unstoppable International Edition”, released in 2010, is one of 2Baba’s most enthralling body of work; with just 13 songs, the veteran musician conveys emotion, passion and his truth, delivering amazing vocals on sonically pleasing production. We’re calling it a classic.