Oct. 18, 2021

Using Data To Tell Stories with Abimbola Gbenjo

Using Data To Tell Stories with Abimbola Gbenjo

On the pod today, find out about the Importance of data in storytelling, & the rise of storytellers in marketing by Abimbola Gbenjo popularly known as “THE AGENT”


Show note

Gbenjo “The Agent” gives an account of his first storytelling encounter (1:47)

Following the conversation about relevance of data to storytelling,Gbenjo recounts the success of the STIERS ELECTION data portal which is the first of its kind in Nigeria. (9:53)

Chidera & Gbenjo talk about trends in Nigeria using COVID-19 as a case study. He further states that the COVID-19 numbers reported are actually wrong. (21:26)


Storytelling with Zeta breaks down the different sectors and individuals that play a significant role in the Nigerian storytelling space.

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